Brand Vision & Clarity Package
Perfect for: Business Owners
Are you (& your team) too close to clearly see your business?
Have you lost touch with what your customers want from you?
The “Vision & Clarity” package gives you a clearer understanding of how your current brand is appearing to your customers. It highlights the pitfalls and pinpoints the things that are “slipping through the cracks”.
This unique package is designed tailored specifically for your business to help you position to move forward.
THIS package is for YOU if –
You've got a business – with a brand and website, but you're not sure how to take it to the next level.
Your market is rapidly changing, and you’re not sure what your customer wants to hear from you anymore.
You’re spending time (and money) on “pretty” social media, but all you get are emoji comments and low sales.
You’re looking to launch a new business or product (with funding) but are not sure of your first few steps.
You haven’t got the time to take a step back, get off the business rollercoaster and look at where you’re headed.
You need to win a new business pitch or cultivate a specific influencer or network contact.
Your package Includes:
1) 30 minute research call & 15 minute questionnaire
During this call, we’ll discuss your history and story. We'll outline your specific business needs and objectives, so I can begin to determine what your challenges are and what is holding you back.
Before the session, you will need to complete a 15-minute questionnaire and provide any references to relevant marketing material (real-life and digital) from your business or competitors, including links to:
website, landing pages
access to analytics
relevant copy, print material
exhibition, packaging, event or interior design
free gifts, email marketing
sales or conversion figures
2) in-depth research & analysis
From our discussion, I will then intensely research your situation to form a comprehensive "bird's eye" view of the challenges you are facing. I'll look at your customers, competitors and your current market zeitgeist. By considering these outside influences, we can adequately review your branding, website and any messaging material.
3) 60 minute clarity presentation
During this call, I will critique your brand, design and communication problems in a way that is easy for you to understand. And give you specific, actionable advice on where to improve, adjust, grow and build. These sessions are held in person (if appropriate) but are preferable via Zoom video.
Before our session, I will send you a video presentation of your brand so we can have a fruitful and worthwhile discussion during our live call.
Packages for ongoing support are then available.
Strategic Design Planning Package
Perfect for: Business Owners, Critical Decision Makers or Design, PR & Marketing Agencies
4-part BESPOKE PACKAGE
Need to make some smart moves?
Not sure how to take it to the next level?
This is where we knuckle down and get your brand back on track. Now you have an idea of your next step, we will define the most critical task. We’ll then devise a structured design plan to help you create the results you want to achieve. You also receive a support package to help you and your team follow through.
This work is bespoke and totally tailored for you and your business.
this package is for you if –
You have already completed the "Brand Vision & Clarity Package".
You have at least a solid three to five-year plan and know exactly where you want to achieve.
You've completed the 15 minutes "Brand Vision & Clarity" questionnaire and provided access to your marketing material
PLEASE NOTE: I only take on clients who I believe I can help and have done the necessary groundwork.
the basic package IncludeS:
1) 45-minute strategic briefing meeting
I will meet you and your in-house team or any critical players either via a video Zoom call or in-person (if appropriate). The aim is to fully understand the nuances of time, financial and resource constraints of your business. We will also define the scope of a single 4 to a 6-week project – this could be to:
Re-engineer your website landing page copy and visual messaging
Develop an opt-in and email series to engage customers and build your list
Design your customer's user experience for an event or exhibition to generate interest, loyalty and sales
Use the "7 principles of designing a brand" to uplift your business identity, brochure or packaging
Hone the user experience of your website to generate sales or return visits
Design a winning new business pitch or presentation
Develop a bespoke gift or strategic plan to cultivate a specific influencer or network contact
2) A design & communication action plan
This is where I get to work. I look at what is going to work for your business and craft a smart action plan specifically tailored for you to execute to create the results you want and need.
3) 45-minute “get on track” call
You will get a video presentation of your bespoke plan (posted to a private page) before our meeting and a PDF overview guide and any resource tools such spreadsheets applicable to your situation. We will then use in person or Zoom video call to get you off and running and ready to implement.
4) ongoing project guidance
I don’t leave you on your own. I will be there to partner with you and your team (or suppliers) through the implementation phase of the project with:
A bespoke style guide
Resources and top tips document for your project
Unlimited working hours email support during our 4 – 6-week project block
Up to 4 30-minute video or phone-call partnering sessions
Price varies according to needs & project scope.
I only take on a limited number of strategic design clients per quarter.
Expert Creative & Trainer
Perfect for: When you need long-term, specialist help
REVENUE SHARE OR RETAINER BASIS
Need a trusted partner?
Have a "master plan", "thorny problem" or "genius idea" and don't know how to pull it off?
I work side-by-side with select clients and Design, PR or Marketing agencies who require:
Reliable, custom design
Creative, “out-the-box” thinking
Planning and strategic support
Large scale projects designed ready for in-house teams*
Design workshops & training
Prices vary according to needs & project scope and are based on either revenue share or retainers.
* Can include: books, magazines, email, social & web templates, presentations & pitch decks, exhibitions, advertising campaigns