Top Gear Exhibition for the BBC and Beaulieu Motor Museum

Top Gear Live Exhibition Design

Working with Top Gear

We worked with the BBC and The National Motor Museum to create The World of Top Gear – an exhibition experience that people have travelled from all over the world to see. We also designed a touring display for The World of Top Gear Live which featured Jeremy Clarkson, Stig and the original gang from the show when it was in its heyday.

Our involvement spanned everything from creating a replica Top Gear Studio – complete with Cool Wall to designing individual exhibits for the notorious cars from the series.

How do you create an experience like this?

Working on a major exhibition, there are many things to consider, such as:

  • Market – who is going to come to your display?

  • Expectations – what kind of experience do your customers have?

  • Footfall – how do you want your visitors to travel around the experience?

  • Logistics – where do large exhibits go and how do you get them on location?

  • Safety – how tho you give the public an immersive experience but not compromise on safety?

  • Budgets – what can you realistically afford, and what are your budget limitations?

The Top Gear exhibition at The Beaulieu Motor Museum

Keeping a project on track

For Top Gear, we started right at the initial research stage and took a gem of an idea and brought it to life. We drew up plans for directing the footfall, and creating a customer experience through exhibits positioning, videos and prop integration. Because the Beaulieu Estate is a National Heritage site, there were also a variety of practical planning issues to contend with, as well as ensuring there was minimal disruption to the public and revenue.

We actually worked on two main versions of the exhibition over six years to help keep the experience fresh and relevant.

Each time we were also responsible for:

  • Sourcing – finding props that would create a realistic experience within budget

  • Designing – large internal and external panels to create maximum impact and excitement

  • Special features – such as wrapping unsightly areas

  • Children’s play – including designing a mini Top Gear track for remote control cars

  • 3D visuals – hand-drawn concepts and to scale drawings

  • Researching – each Top Gear episode had to be watch and gleaned for details that could be included in the show.

  • Liaising – with BBC teams to request screenshots

  • Creation – of photo montage graphics which were then used by BBC Worldwide on other Top Gear projects


Want to know if we can help you too?

Our ability to jump in on projects and make them happen could be just what you need.

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